Data accumulation is necessary for most modern digital commerce and marketing because it is a way to observe how visitors interact with our website pages. We use this data to improve the content and user experience. Content that is not receptive to our visitors, we remove or improve. Receptive content identifies what our customers are interested in and helps us focus on providing better services and products.
Data is collected using input forms on the website, such as the Contact Form. We collect only the essential elements of information needed to satisfy the user experience and ensure the integrity of the individuals contacting us (e.g., email address, name, company name) – we also need to protect ourselves from hackers and spammers. Data collected through these forms are kept on our website for a single month. After, data is removed from the internet and archived on our secure local hardware. We will use visitor email addresses to send out company notices only if authorized by the visitor.
Data can also accumulate through third-party software (plugins) from established companies who collect information for their databases, which will also help us identify and disseminate our message to appropriate customer markets for our products. The tracking services we use are reasonable and standard practices. They are specifically Google, Pinterest, and Facebook. This “tracking information” is retrieved from “cookies” on a visitor’s PC and may include time/date, country location, and pages visited. However, there is never any personal data (e.g., email, name, address) that can be attached to the “tracked” data, as it is also strictly against the policies of those companies to do so. In other words, companies like Google are obligated not to collect personal data on their databases.
Any data collected from our website will never be used for any other purpose or sold or distributed to any outside third-party entity.
We also employ a popular GDPR plugin, which requires visitors’ consent to use “cookies” before they continue interacting with our website. If customer information is compromised (by hackers), we are obligated (GDPR policy) to inform each customer as soon as possible. We remove customer data after a single month to minimize the consequences of a website server breach. Visitors are also welcome to request the removal of their data from our website servers at any time (GDPR policy).
Our website is on the hosting platform Siteground. It is one of our industry’s most highly regarded professional services, especially for security and support. We also employ one of the top two security plugins for our website platform to further protect our customer’s data and prevent infiltration from hackers and spammers. Pages and files are scanned and monitored 24/7. Our software and plugins are constantly updated and tested to ensure we are up to date with the latest security features.